Healthcare communications agency OPEN Health, the first channel and discipline neutral agency in the health communications sector, bolsters its market research and brand planning capabilities with the launch of OPEN Plan.

OPEN Plan will provide global and domestic market research solutions and has qualitative, online, quantitative, deliberative and collaborative capabilities. The combination of global healthcare, consumer, pharmaceutical industry and specific agency expertise within OPEN Plan will provide clients with the innovative insight to develop elegant strategic and tactical communication solutions.

OPEN Plan will be led by Cory Inglis, who brings 10 years pharmaceutical industry client side experience and six years agency global market research and marketing expertise. Additionally Cory has significant people-management experience, having most recently been divisional director at nitrogen. Cory will be the managing director of OPEN Plan and take partnership within OPEN Health.

"Understanding our customers is at the core of everything we do." said David Rowley, CEO OPEN Health. "In Cory we have a unique talent and skill set that is able to both get into the minds of customers, but also recognises how that can be used to develop meaningful communication strategies."

"OPEN Plan adds an additional dimension to the OPEN Health strategic expertise. It enhances our offering by developing robust insights for our clients that will provide the basis from which cutting edge communication strategies can be developed - irrespective of discipline or channel." said Sandy Royden COO OPEN Health.

All enquiries: coryinglis@openhealth.co.uk, davidrowley@openhealth.co.uk or sandyroyden@openhealth.co.uk

London, 13 July 2011: Reynolds-MacKenzie announced today that it is to join the OPEN Health group. The leading specialist PR consultancy dedicated solely to the healthcare industry, will bolster the PR offering within the newly-formed OPEN Health group. There will be no changes to existing services and all contracts will remain in place.

The combined strengths of Reynolds-Mackenzie and OPEN's existing capabilities will provide clients with an unparalleled range of consulting skills spanning advertising, medical communication, brand development and PR. OPEN Health is backed by Chime Communications PLC, home to world class brands such as the UK's largest PR Group Bell Pottinger, and the award-winning consumer agency, VCCP.

Alison MacKenzie, joint Managing Director, Reynolds-MacKenzie: We are a growing and ambitious team and we see, in OPEN, the ideal partner with whom to take Reynolds-MacKenzie's business forward to the next stage of fulfilling its potential.

OPEN Health is the perfect new home for us. This partnership will help expand our ability to offer a wider range of solutions to our clients needs, and also provide greater opportunities for our people. We are very excited to be joining such a successful and exciting business added Eva Reynolds, joint Managing Director, Reynolds-MacKenzie.

Shoreditch-based Reynolds-MacKenzie was founded in 2004 by the joint Managing Directors. Since then, the agency has carved out a unique reputation as an industry leader in healthcare PR. The Reynolds-MacKenzie team comprises 16professionals and boasts an impressive UK and European client list, including Pfizer, Roche, MSD and Janssen.

Reynolds-MacKenzie has been consistently recognised by the industry as one of the leading healthcare PR teams and was ranked 108 in the Top 150 PR consultancies 2011. In 2009

the agency won the Communiqu award for best small consultancy and was highly commended in the PR Week awards best specialist consultancy.

David Rowley, Founding Partner, OPEN Health."We are absolutely delighted that Reynolds-MacKenzie will become part of OPEN Health. The Reynolds-MacKenzie brand is synonymous with delivering exceptional PR campaigns to the healthcare industry. The new partnership will create exciting opportunities for our clients, bringing the best in PR, medical communications, market research and digital expertise under one roof."

OPEN Health is a joint venture with global communications group Chime Communications PLC, and creates the first channel and discipline neutral agency in the health communications sector.

OPEN Health is designed for purpose, and brings together a number of handpicked senior level experts from all major disciplines (advertising, brand development, medical communications, public relations and market research) to head up its core practices.