It is widely acknowledged that the role of the MSL has grown exponentially over the past few years, from being seen as predominantly a support function to being absolutely core to the value that pharmaceutical companies can offer. The ability of MSLs to build credible peer-to-peer relationships with healthcare professionals is critical to maintaining Pharma’s reputation and in facilitating valuable two-way communication with the healthcare community.
As the role of the MSL continually expands and evolves, how can we ensure that they are equipped with the necessary tools and training needed to excel?
At Succinct, we pride ourselves on being experts in educating and equipping MSLs in an engaging way to maximise their potential. Our approach utilises our strong understanding of the needs of the MSL based on the latest trends and insights in the industry.
A survey conducted by the MSL Society on MSL and MSL manager performance reported that, although scientific and technical expertise is seen to be incredibly important, it is viewed as inherent to all MSLs and thus considered to be one of the least important factors for driving business growth in the current healthcare environment. The results of the survey highlighted the importance of other competencies including relationship management, with MSLs stating it is on par with scientific and technical expertise. Interestingly, MSL managers indicated that ‘excellence in communication’ was most important in terms of driving success in today’s era, yet this is where MSL managers feel that MSLs are least effective.